Biography

"When I touch a material, wondering what I can do with it, I wait for the answer and only then do I start designing".

This is how Elena Cristina Toma, stylist and fashion designer, who, after studying at the Burgo Fashion Institute, collaborated with Mariuccia Mandelli (KRIZIA) on her collections for twelve seasons, reveals the inspiration that permeates her creations. Elena works in the sphere of Italian and particularly Milanese fashion footwear and accessories, and has had her own TOMA brand since 2008.

A product of craftsmanship that embodies a specific intention in its tactility. And if it is true that there is no art without craftsmanship and that art is also sign, communication and styles, then culture, personal and social life are consolidated in the designed and manufactured product.

In our impatient times, of which fashion is both the symbol and the symptom, the product of high craftsmanship picks up the signals and translates them sensitively and aesthetically into expressions of personality, thus establishing a sensual dialogue with the body, protecting it while revealing its expressive possibilities.

This is why EC Toma also says of herself that "when a female figure appears in a place, I want her personality to be noticed first and then her clothing": clothing is an expression, a sign of personality.

Attention to the intrinsic quality of the materials and their expressive potential converge in the artistic nature of her creations, guided by her professional training but also by her ability to aesthetically invest the various cultural components that guide her product conception. From the traditions in her childhood memories of Romania, from where she moved to Milan in 1998, to the visual and figurative arts, made up of shapes, lines and colours, which has made the city a centre of the avant-garde and continually changing dynamism.

In the same way, Elena Toma's commitment to research and updating her craftsmanship and art, embraces new concepts on a global scale, from East to West, remaining true to herself with sincerity and almost humility, but with consistent industriousness.

Via della Spiga, 2 Milano

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